Monolith

A headless storefront for a design-furniture label — 40k SKUs, sub-second search, editorial to the core.

Client: Fold & Co.
Role: Full-stack — web experience
Stack: Next.js · R2 · Algolia · Edge
Year: 8 weeks · 2025

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Conversion at launch

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Search response

SKUs indexed

01Chapter

Editorial meets 40,000 SKUs

Fold & Co. wanted a catalogue that felt like a magazine and searched like a search engine. The old store did neither.

A headless build on Next.js with edge-cached pages, Algolia search, and media on Cloudflare R2 — fast enough to feel instant, art-directed enough to feel premium.

“It finally looks like our furniture — and sells like it should.”
Creative Director, Fold & Co.

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