Ship small, learn fast, own the result.

I started in agencies, building marketing sites where the deadline was always yesterday — that's where the craft obsession comes from. Then a few years inside product companies taught me the other half: data models, uptime, and what happens to clever code six months later.

Since 2023 I've worked independently with startups and studios across fintech, SaaS and commerce — from Patiala to clients worldwide. The pattern that works: small team, short cycles, design decided in code, performance treated as a feature. I write the first commit and I'm still there after launch, watching the dashboards.